These days there is no shortage of information on the internet which makes it increasingly more difficult to create effective content and write engaging emails. Just sending a steady flow of content isn’t enough to guarantee visibility, engagement or crucial conversions. Your email content needs to speak directly to the felt needs, emotions and desires your subscribers are currently feeling and the very best way to do that is to answer the questions that your subscribers are actively seeking answers to.
But what questions are your subscribers asking??? How can you write effective emails if you don’t know what they are looking for most?
Today I want to go through 3 places you can go right now and easily identify the questions your subscribers are currently asking so that you can write emails that get opened and you can be the solution they are actively searching for. When you use these tools properly, they’ll help you supercharge your content output and drastically increase the amount of engagement that you’ll receive from your list.
The first place you can go is keywordtool.io
This is one of the best tools to use to find out what your audience is asking.
Keywordtool.io allows you to simply enter a keyword or phrase and hundreds of results for similar questions and terms will pop up.
The best part about KeywordTool.io is that it will also show you which questions people searched for the most which helps you quickly identify not only which questions your audience is asking but uncovers questions you might not be aware of yet.
The second place you can go is answerthepublic.com
Answer the public is like being able to peek inside the minds of your best customer and see all the questions they might be searching for in one helpful spot. This tool actually taps into the 3 billion googles searches happening every day and compiles that information into a goldmine of content ideas. You simply enter in your best key word ideas and answer the public will spit out an entire web of all the possible questions that are being asked via google’s search engine each day. You can drill down on these questions or even expand them so that you have a full picture of exactly what your best subscriber are currently searching for.
The third place you can go is a tool called keywords everywhere
Keywords everywhere is a great tool to use in combination with Answer the Public. This is a plugin that can be downloaded through the Google Chrome Store and essentially will expand your results in other places. For instance, when you use it with Answer the Public it will also give you data like what other questions and topics your audience is searching for as well as the volume of searches taking place.
The fourth tool you can use is Quora. Quora is one of the hidden gems of the Internet. With over
100 million monthly active users asking questions and giving answers, it takes the idea of a worldwide knowledge base to the next level.
Quora’s mission is to share and grow the world’s knowledge. A vast amount of the knowledge that would be valuable to many people is currently only available to a few — either locked in people’s heads, or only accessible to select groups.
Quora has been consistently growing its user base, and as a result, it’s become one of the most useful sites on the web. With the sheer amount of information being exchanged on Quora, there’s no doubt that your target audience is already on the platform asking the questions you are seeking to find. A few quick searches will let you peer into the mind of your audience and study the answers your competitors are giving.
Understanding your audience’s needs and the questions they are asking is crucial to the success of your digital marketing campaign. It will take time and a lot of research, but when used properly, you’ll not only notice an increase in engagement, but also conversions. I actually have a list of 14 different places and tools you can use to do a really deep dive on what it is that your best prospects are actively searching for so that you can be the one to give it to them. You can download this list for free at the link below.
