97 WORDS TO AVOID
that trigger the spam filter so that your emails land in the inbox!
There is nothing worse than spending hours on your email campaigns only to have them land in the spam filter or promotions folder!
The good news is that there are actually steps you can take to increase your email deliverability rate!
This list includes words in 3 different categories you should avoid in your subject lines and email text.
Phrases that overuse
certain symbols
Phrases that convey a
sense of urgency
Phrases that portray
false promises
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