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Cedric Lajato — Mon, 21 Nov 2022 15:39:37 +0000

3 Types Of Stories Every Coach & Course Creator Should Use In Their Email Marketing

Bonnie Randle — Thu, 11 Aug 2022 23:23:24 +0000

Stories are one of the most important elements you could possibly include in your email marketing campaigns for so many reasons.

But did you know there are 3 specific types of stories you should be using in all your campaigns?

I’m going to tell you exactly what those different types of stories are and what they will accomplish for you and your subscribers but first lets talk about- why are stories so very important.

When you tell a story, you create a connection with your subscribers which is crucial if you are going to write emails that get opened and lead to profitable promotions.

Really good and effective marketing goes so much further than just sharing the facts, features and details of what you are selling. Great marketing evokes emotion, it creates trust and builds a relationship, it allows your audience to say oh my gosh I feel that way too! You understand me.

Stories are like instantly disarming. We see thousands of marketing messages every day and we probably don’t even realize it but our brains are constantly filtering out messages and instantly disqualifying offers or salesly messages that might seem annoying or like an energy waste. But when we hear a story it moves past the rational center of our brains and allow us to experience emotion…both our own emotion and the emotion of the person telling the story.

That is how humans have communicated since the beginning of time —by telling stories because we see ourselves reflected in them and so its really important to not only add them into your marketing but to even go so far as to plan your campaigns and promotions around the stories you can tell.

So let’s talk about the 3 different types of stories you should be sharing in your email campaigns.

The first type of story you should be using in your email campaigns are stories that build trust and create authenticity and relationships. So the entire point of an email list is to have an engaged audience that knows you, likes you and trust you right? These days your audience really just wants to know that you are a real genuine person, that you actually know them and you are capable of getting them the results they are looking for.

Authentic marketing is going to meet your audience where they currently are in their journey to achieving their goals and showing them the way forward. So the best types of stories that you can share are your own. What was it like for you before you got the big transformation that they are looking for. Do you really know what is it that they are feeling? Were you really in their shoes before, do you know what they are frustrated about? Tell your own stories from when you were in that season….talk about the emotions that you felt and the struggles you experienced. These are the types of stories that cause your audience to say oh my gosh me too!

There is really nothing that creates trust and builds relationship with your audience faster than a meaningful shared experience. They want to know that you really are one of them too. The best way to add these types of stories to your story bank is to think about what your audience is doing right now to solve their problems that isn’t quite working. What things did you try before you found what worked well for you? What was it like to run into obstacles and to be frustrated or to go without the desire that they are trying to fulfill?

Was there are certain experience that cause you to think oh my gosh there has got to be a better way to do this! Or I just cannot do this anymore. Were there certain aspects of your life that kept you awake at night? What are the stories or experiences that you would share with a friend over dinner who is going through the same hard time that you went through?

The next type of story you should share in your email campaigns are edutainment types of stories. Stories that both entertain and educate. These can be all kinds of stories from something funny that happened to you while you were at the grocery store or something major that recently happened in your life like your house flooding or finally hiking to the top of a mountain. The type of stories that hook your readers and make them want to keep reading to find out what happened. They key here with these types of stories is to not only let your personality shine through but to tie your story into some kind of learning. What life lesson did you take away from that experience or is there some kind of metaphor that relates to your industry or a helpful tip you can share?

To add these types of stories to your story bank simply list out all of the experiences big, small, interesting, funny, sad, aggravating that you would share with a close friend you are catching up with. Once you have a good list of stories think about the hidden lessons or the metaphors or the tips you could segue into after sharing the story.

Then finally the last story type you should always use are stories that create belief and inspire action.

Marketing is really just about sharing offers and the offers you create are just opportunities. Opportunities to do things differently and in ways that have better outcomes. Your prospects are either going to move forward with you or stay where they are based on what they believe. If they believe that your offer is able to get the results that you say it can, if they believe that they are able to get those results that it is possible for them, and they believe that they are worthy of those results then they will be much more likely to move forward with you right?

Stories that create belief can include your own breakthrough stories or even client breakthroughs. We all crave success and we all really want to reach our goals and hearing about other people who are in a similar situation being able to experience that breakthrough is honestly crucial to our own successful journeys. So what kind of success stories can you share from your own experience or from your student or clients experiences?

I hope that you are starting to see how powerful story telling can be! Marketing doesn’t need to be complicated…just be you and be willing to share your own stories. Your audience is looking for someone who knows what they are feeling, who knowns what their life is like and can help them create the belief they need to find the success they are looking for. If you are a course creator or coach and you need more help building and nurturing a list of highly targeted leads make sure you check out the list builder’s toolkit at the link below.

We’ve included every single email template you need to build a profitable course or coaching business and lots of other helpful resources like a huge bank of 57 story prompts you can use today to start incorporating powerful stories in your email campaigns.

3 Must Do Steps To Keep Your Emails Out Of The Spam and Promotion Folders

Bonnie Randle — Thu, 11 Aug 2022 23:08:23 +0000

There is nothing worse than spending days perfectly planning out a very strategic promotional campaign and writing out all the emails only to send them all right to the spam folder right?

Did you know that these days 2/3 emails coming in actually wind up in the spam filter and an additional 68% go right to the promotions folder?

The promotions tabs is definitely no place you want to be as only 19% of those emails are ever read.

There are already a million different things toworry about when launching a new product or sending out a promotion, worrying about whether your email actually winds up in the right folder shouldn’t be something you need to think about but sadly these days it definitely is.

Spam filters have always been a problem but they’ve gotten progressively more and more intelligent which can make it feel like your fighting a losing battle but the truth is there are actually somethings you can do to ensure that all your hard work pays off and you actually land in the inbox.

Let’s talk about 3 things you can do to increase your chances of writing engaging profitable emails that actually get opened because they wind up in your audiences inboxes.

So the first thing you can do is stay away from triggering words.

Did you know that there is actually a list of words that trigger the spam filter automatically? I definitely didn’t and this list actually grows longer and longer each year.

This list includes obvious words like free, sale, promotion but its grown to include less obvious words like amazing.

Generally there are 3 different groups of words you should stay away from to stay out of the spam filter. The first type of spam trigger are actually not words but symbols. So using things like money signs, excessive exclamation marks or even percentages signs that might indicate you are selling something and offering a discount of a certain percent? These types of symbols alert the spam filter that you are trying to sell something. So it’s a good thing to keep in mind, that’s not to say that you can’t ever use them but if you feel like your emails are consistently being sent to crickets try avoiding these symbols for awhile and see if your open rate increases.

The second type of words you should avoid are words that create a false sense of urgency. If you find yourself using words or phrases like hurry act now! Don’t let this deal expire, limited time only you run the risk of triggering the spam filter so try to think about other ways you can create a sense of urgency without using these obvious words and phrases.

The third category of words or phrases you should try to avoid in your email content and subject lines are things that create false promises. If you use phrases that might sound like you are promising money or easy weight loss you won’t make it in the inbox. These phrases include words like big bucks, pure profit, lose weight, cures, no gimmick etc.

So the first thing you can do to ensure your emails actually get delivered is avoid words that will likely trigger the spam filter in both your subject line and in your email body copy.

I’ve actually put together a pretty thorough list of spam triggering words and symbols you can download at the link below.

The second thing you can do is watch your text to image ratio. Images can certainly make your emails more attractive and engaging but using too many images in your email can also trigger the spam filter. It’s a good idea to keep your image to text ratio to about 20:80 percent ratio. Not only will this keep you out of the spam filters but images can be slow to load and certain subscribers might have images turned off. Its also a good rule of thumb to use at least 400 characters in your email.

Then finally the third thing you can do to increase your email deliverability and open rates is to keep your subject lines simple.

This is so tricky because you want to hook your readers attention right but you want to avoid the attention of the spam filter so words you think might be extra hooky for your readers are likely going to get you in trouble with the spam filters. You want to use a good hook and enough curiosity that it gets open but not be so complex that it gets discarded.

Recent statistic show that 47% percent of emails are discarded based solely on the subject line! Since email inboxes are inundated with hundreds, maybe even thousands, of emails per day, catchy and clear email subject lines are more important than ever. Your one subject line alone can often be the determining factor of whether your email even gets opened or not. Sometimes subject lines that use only a word or two can stand out and get the most engagement.

It’s also good to remember that often your subscribers are checking their emails on their phone and deleting emails that don’t convey urgency. So the third thing you can do to make sure your emails are delivered and actually opened is try keeping your subject line under 40 characters or about five to seven words. I hope you found these tips helpful if you are a digital course creator or coach and you need more help building and nurturing a list of highly targeted leads make sure you check out the list builder’s toolkit at the link below.

We’ve included every single email template you need to build a profitable course or coaching business and lots of other helpful resources.

4 Places To Find Email Topics Your List Can’t Wait To Read

Bonnie Randle — Thu, 11 Aug 2022 22:57:02 +0000

These days there is no shortage of information on the internet which makes it increasingly more difficult to create effective content and write engaging emails. Just sending a steady flow of content isn’t enough to guarantee visibility, engagement or crucial conversions. Your email content needs to speak directly to the felt needs, emotions and desires your subscribers are currently feeling and the very best way to do that is to answer the questions that your subscribers are actively seeking answers to.

But what questions are your subscribers asking??? How can you write effective emails if you don’t know what they are looking for most?

Today I want to go through 3 places you can go right now and easily identify the questions your subscribers are currently asking so that you can write emails that get opened and you can be the solution they are actively searching for. When you use these tools properly, they’ll help you supercharge your content output and drastically increase the amount of engagement that you’ll receive from your list.

The first place you can go is keywordtool.io

This is one of the best tools to use to find out what your audience is asking.

Keywordtool.io allows you to simply enter a keyword or phrase and hundreds of results for similar questions and terms will pop up.

The best part about KeywordTool.io is that it will also show you which questions people searched for the most which helps you quickly identify not only which questions your audience is asking but uncovers questions you might not be aware of yet.

The second place you can go is answerthepublic.com
Answer the public is like being able to peek inside the minds of your best customer and see all the questions they might be searching for in one helpful spot. This tool actually taps into the 3 billion googles searches happening every day and compiles that information into a goldmine of content ideas. You simply enter in your best key word ideas and answer the public will spit out an entire web of all the possible questions that are being asked via google’s search engine each day. You can drill down on these questions or even expand them so that you have a full picture of exactly what your best subscriber are currently searching for.

The third place you can go is a tool called keywords everywhere

Keywords everywhere is a great tool to use in combination with Answer the Public. This is a plugin that can be downloaded through the Google Chrome Store and essentially will expand your results in other places. For instance, when you use it with Answer the Public it will also give you data like what other questions and topics your audience is searching for as well as the volume of searches taking place.

The fourth tool you can use is Quora. Quora is one of the hidden gems of the Internet. With over

100 million monthly active users asking questions and giving answers, it takes the idea of a worldwide knowledge base to the next level.

Quora’s mission is to share and grow the world’s knowledge. A vast amount of the knowledge that would be valuable to many people is currently only available to a few — either locked in people’s heads, or only accessible to select groups.

Quora has been consistently growing its user base, and as a result, it’s become one of the most useful sites on the web. With the sheer amount of information being exchanged on Quora, there’s no doubt that your target audience is already on the platform asking the questions you are seeking to find. A few quick searches will let you peer into the mind of your audience and study the answers your competitors are giving.

Understanding your audience’s needs and the questions they are asking is crucial to the success of your digital marketing campaign. It will take time and a lot of research, but when used properly, you’ll not only notice an increase in engagement, but also conversions. I actually have a list of 14 different places and tools you can use to do a really deep dive on what it is that your best prospects are actively searching for so that you can be the one to give it to them. You can download this list for free at the link below.

Digital Wayfinders

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3 Types Of Stories Every Coach & Course Creator Should Use In Their Email Marketing￼

3 Must Do Steps To Keep Your Emails Out Of The Spam and Promotion Folders￼

4 Places To Find Email Topics Your List Can’t Wait To Read

3 Types Of Stories Every Coach & Course Creator Should Use In Their Email Marketing

3 Must Do Steps To Keep Your Emails Out Of The Spam and Promotion Folders